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In an effort to drum up interest in its first completely new model in years, Land Rover is dispatching 10 Range Rover Evoque models to major cities in key markets. Included on the list are London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow.
But this is more than just a bit of clever marketing, all 10 cars are actually prototype models and so Land Rover will use them (along with hundreds of others) to complete final testing on its new model, with 17,000 tests being performed on all aspects of the car.
"The development stage is crucial in the year leading up to launching the car," said Murray Dietsch, director of Land Rover. "No stone is left unturned; we have a team of experienced and skilled engineers who will work to a tight schedule to ensure we have a top quality vehicle to offer our customers."
Land Rover promises that the Evoque will be the lightest and most efficient Range Rover to date. It is set to launch in 2011 as a 2012 model year vehicle.
Oh Posh, what don't you do? Victoria Beckham, aka Posh Spice, has just added creative design director to her already impressive resume, as she'll be designing the interior of the special edition Land Rover Range Rover Evoque.
Since being a pop star, model, soccer wife, yummy mummy, clothing designer and luxury style plate aren't enough for this Brit, Victoria is set to put her name on the automotive world. The brand's creative director, Gerry McGovern said, "Victoria understands luxury products. She is a Range Rover fan and has been a Range Rover owner for many years. Her fashion business is now in its third year and her designs are loved by critics and bought by many of the most stylish women in the world. I believe this appointment adds a new dimension to my design team as we continue to design products to appeal to a wider audience."
The announcement came during the Range Rover's 40th anniversary at Kensington Palace, at the same time the Range Rover Evoque was unveiled to the world.
"This is a very exciting collaboration," Beckham said. "The classic British heritage of Range Rover and the effortless style, quality and beauty is something I truly admire and also what I hope to achieve with my own brand. I am honoured to take on this role and be part of the creative team."
There are no prices attached to Posh's special edition Range Rover Evoque, but something tells us that it's not going to be a standard feature. Would you shell out the extra bucks just to say that your vehicle's interior was designed by the one and only Mrs. Becks? And what do you think it will look like? We're guessing a super slim design, accented by stilettos and Union Jack upholstery. Feel free to leave what you think the interior will look like in the comment section below.
Looking pretty much identical to the LRX concept car, Land Rover has now officially taken the wraps off what it will call the Evoque. Land Rover will brand the new “coupe” styled SUV as the Range Rover Evoque, joining the Range Rover and Range Rover Sport.
No specific details have yet been provided but it will be the lightest and most fuel efficient model in the company's lineup, which likely hints at a possible aluminum frame and hybrid powerplant.
Full details will be released at the SUV's official debut at the Paris Auto Show this Fall, with sales starting in North America roughly 12 months later in 2011.
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