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Originally Posted by Adam in NYC USA
Land Rover needs to go back to its roots. So does Ford. Make cars not only for North America but for the world. If you wont do a Defender fine, but there is a market for a light truck and the LR2/Freelander isn't it. Go back to the beginning.
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Not sure exactly what you mean by this. The LR2 & other LR models were one Ford segment that showed record sales globally in 2006.
http://www.scoop.co.nz/stories/BU0701/S00051.htm
I like what you are trying to do Adam, it would be great to have an SUV/light truck developed from the basic foundations of utility. This should be in addition to what they are currently doing with Land Rover though because there is a good global market already.
Maybe a little more reasonably priced, but I wouldn't want the price to be 'too' afforable if the new model carried the Land Rover brand. That would downgrade the brand altogether and probably isn't possible anyways. Perhaps a remodeling of the Bronco or totally new brand would be better.
