Student in need of help!
Hi everyone,
My name is Eric and I'm doing a project for my undergrad marketing class. The project is about branding, and when I told my prof that I was a big car enthusiast, he suggested I do it on Land Rover, especially considering the recent changes in ownership. So if anyone on these boards has a few minutes, I would really appreciate some perspectives/quotes from some of you big Land Rover fans (and if there are any dealers on these boards, your insight would be especially appreciated!)
Here's some of the primary research I'm trying to do:
- What does the brand Land Rover stand for? Has it changed over the last few years and do you expect it to change going forward under Tata?
- What are the biggest strengths of Land Rover? Why do people choose Land Rover?
- What are the biggest weaknesses of Land Rover? Why do people choose its competitors?
- What can the brand do to grow?
If you could speak to any/all of these questions, I'd really like to hear your opinion. Feel free to debate as well. I apologize for intruding here and I hope I'm not out of line with my request, but I do appreciate anyone's input as it will really help make my project a success. Thanks in advance!
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