OK, am I the only one who has a bone to pick w/ the G4 challenge?

Similar to the (de)evolution of Camel Trophy in it's final few years. When it comes to Rovers, I don't want to see Kayaking, Bicycling, Running, Climbing, Snowboarding, Break-Dancing, Hoola-Hooping, Fire-Walking, or Alligator Wrestling...... I want to see WHEELING. Otherwise, why not just watch "Survivor" ??
When do we get some state-side Rover wheeling events?
When does LR step up & sponsor something like the Outback Challenge? How about the aftermarket? Our sponsor/vendors? Somebody who's independently wealthy & a Roverhead? Anybody?