heres an idea. A land rover event for all land rovers old and new.
basically a cannonball run for lrs in australia.
Start out in Townsville Queensland.
http://www.lonelyplanet.com/mapshell.../australia.htm
Finish on the west coast of Perth. where else but the beach.
There is a dealer in Townsville. Use him as the starting point. give all who enter the choice of five routes. one route is straight across the continent few roads and all the petrol you can carry in your land rover. It can be a RR sport or it can be a series three or Defender 130. The other routes will be a mixture of each with LR dealerships as checkpoints. The last route will be all higway driving. but it will be the longest. Down the coast of Eastern australi to victoria and then onto Melbourn and the princes highway to adelaide and then continue to perth from there.
give each route a different prize money. but with the driver with the shortest time the grand prize. The vehicles dont have to modified. they just need GPS tracking to make sure they dont cheat and go a different route. Finally dealership sponsored teams and LR factory teams as well in a private route selected for them with identical LR3s with no winches but only off road tires and navigation units. basically HDs with off road tires. as long as you own a LR you can enter.
It will be test of man and machine across great distances and a question of who is the better driver and who is the better machine and most importantly making LR the adventure vehicle that can go anywhere and do anything.