yeah, but also think about the market that they would (or attempt) to capture if they could make a reasonably priced new D90. Right now they cost $33k for a base model, while thats a bit steep to fit in the "Jeep" maket, if they could lower it just a bit, then perhaps they would capture some people that would buy jeeps but have the money and want to own something that is different then what everyone else has.
Since majority of owners dont modify thier rover anyway, it would be kinda neat for LR to offer option like lockers and what not, even better they could make a deal with some of the big companies, like ARB or something so you could get an ARB locker as the locker option. Just like all these companies are saying you get "Brembo" preformance brakes, the aftermarket name actually is important. While I wouldnt want to pay the $$$ to get a rover that was already upgraded, it would be cool to start seeing some stock rovers out on the streets/trails that can compete with the jeep ruby or come close from a simpleton's standpoint.
I personally like the idea; LR has to branch out a new vehicle that follows its heritage, then people could see LR as not just a luxury vehicle for the roads, but sees that LR is serious about making rugged, capable vehicles.
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