I would strongly advise against using a clay bar over and over again. The clay picks up contaminants that WILL eventually rub against the paint. Cutting the bar into dedicated pieces (and using each piece once) will minimize the chance of marring the clearcoat.
John, no offense, but you sound like someone who details for money (based on the fact that you like to reuse clay). Let's just say I don't agree with the 'Pro' detailer mentality (profit before everything else). As you can tell, I'm an enthusiast first, hence why my advice is what it is. Though I do agree with you about marketing playing a large role in the world of detailing, for which the folks at optimum (you must frequent autopia - everyone there is falling all over themselves for this stuff) are no more or less guilty than any other company.
Anyway, that's my two cents.
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