I think one thing you should do is start getting some banner partnerships with other websites. Get ahold of other webmasters and agree to post a banner for their site on LRO and in exchange, they post an LRO banner on their site. It's a win/win situation, both get free advertising. I think LR Indy shops would be a great start. Another plus is that there is no "sponsorship" type of BS that you have to deal with.
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Bernard Mann
2004 Disco G4 (Sold to Josh Lester) 
2005 Mercedes C230
2003 Disco S (Sold)
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