Has anyone seen any neat LR ads?

[JungleRR]

I found this one and think it's just awesome...



Does anyone have any other cool ones?

[Searcaigh]

This one ran in Getaway Magazine in South Africa around 2002

[Funrover]

[wolf]

Originally Posted by Searcaigh

This one ran in Getaway Magazine in South Africa around 2002

South Africans huh? , not that i'm big on politics, but i wonder if they would have found that amusing if it was a white chick
but knowing thier history...

[JungleRR]

LOL! I love it Sear!

[Searcaigh]

Originally Posted by wolf

South Africans huh? , not that i'm big on politics, but i wonder if they would have found that amusing if it was a white chick
but knowing thier history...

Only white chicks I know that would work on are 70 years old

Anyway the local black South Africans have been running the country since Mandela was released back in the early 90's, and I doubt if the ad would have been run there if it was not politically correct according to their censors.

[Brian]

Originally Posted by wolf

South Africans huh? , not that i'm big on politics, but i wonder if they would have found that amusing if it was a white chick
but knowing thier history...

I suspect the vast majority of my fellow South Africans would have thoroughly enjoyed the ad if it had depicted a white female, appreciating the humour as well as the setting, as well as the lady's charms. But would have complained about the context, since it would have been false.

However, to place such a picture would have also placed the setting somewhere else and the ad would no longer have been in context.

We have enjoyed a considerable amount of freedom of expression here in the last 15 years or so, partly due to reaction against the previous puritanical regime and partly due to the recognition here that we have a rich diversity of people of all colours, traditions, religions and cultures.

It's why we call ourselves the Rainbow Nation.

Recognition and celebration of these diverse cultures includes, not only respect, but the true ability to see humour in a given situation, without having to consider racism. In fact, we go to great lengths to provide full recognition of all aspects of our people.

Advertising, particularly, is often now topical, or pokes fun at the stereotypes. The Madam & Eve series of cartoons depict this very well and are very popular as a result. The traditional stereotyping is ridiculed to the extent that stereotyping itself is seen as ridiculous. I can recommend looking them up on Google, all cartoons are shown there on the day they are published and there's a huge archive.

In the case of this advertisement, it could have depicted a similar sight on a remote beach and quite correctly used a bare breasted white female as the fun part, to the enjoyment of all. It could also have used a female of any race, colour, or background. I'm not sure why the selection of any particular one would cause offence to anyone, except, of course if depicted an offensive picture of a member of a religious sect in a way that depicted same.

However, depicting a beach scene would have caused an uproar here, as beach driving is illegal, having been banned a few years ago for very sound ecological reasons. Such a depiction would have gone seriously against public opinion and would certainly not fit Land Rover's image of "Tread Lightly" and their serious conservation efforts.

Indeed, the ad is clearly set in Northern Namibia, in the Koakaland area and the female shown is a Himba tribeswoman in the traditional apparel seen commonly in that area. It conveys the image of travelling to remote places (and, believe me, that's remote !) over great distances on less than perfect terrain for vehicles.

It would have been inappropriate to show a bare breasted Zulu in that context, as it would a Xhosa, a Shangaan, a Tswana, a Sotho, a Pedi, an Indian, a Chinese, or even a white female !

Quite apart from the fact that 90% of our population is not white and we have a policy of providing equal opportunities, therefore there is only a 10% chance of a white female being appropriate in any setting, but, even in these cases, we recognise that attire would be suitable for the cultural background and the context. Clifton beach in Cape Town or South Beach in Durban used as an advertising backdrop would quite correctly show a variety of charming ladies and gentlemen in an amazing state of undress, of ALL colours. You'll see such ads here too Fortunately

I particularly enjoy the sight of a very nice looking bare breasted white girl on a huge roadside hoarding (billboard ?), as you leave Johannesburg International Airport, with her bikini top flying away in the wind and the slogan suggesting that XYZ cell phone company can give better coverage. It's humorous and she's a delightful sight !

Regards,
Brian

[Searcaigh]

Very well put Brian, and as Iam going to Namibia in August I am looking forward to one of my colleagues whiz by such a lady in a TD5 so that I can make a similar photograph

How about a picture of that ad near Jo'burg airpost then?

[Brian]

No please don't Searcaigh, ads showing reckless driving are bad enough, that one is pretty poor taste in that regard, but it's mild compared to most of the "idiot" level ads shown by most of the competitors. Please show respect to any pedestrians you encounter, particularly those in areas where motor vehicles are not the prime means of transport to the locals, they don't understand all the dangers, so you need to drive accordingly.

On the other hand, if you're passing through Johannesburg at any point on your trip, drop me a line and we'll meet for a beer or three and can swap insults and stories for as long as you have time

Regards,
Brian

[Searcaigh]

Originally Posted by Brian

No please don't Searcaigh, ads showing reckless driving are bad enough, that one is pretty poor taste in that regard, but it's mild compared to most of the "idiot" level ads shown by most of the competitors. Please show respect to any pedestrians you encounter, particularly those in areas where motor vehicles are not the prime means of transport to the locals, they don't understand all the dangers, so you need to drive accordingly.

On the other hand, if you're passing through Johannesburg at any point on your trip, drop me a line and we'll meet for a beer or three and can swap insults and stories for as long as you have time

Regards,
Brian

I was jesting Brian (TD5 going that fast come on)

I will be flying in to Jo'burg on the 24 August probably staying at the Airport Intercon and flying to Walvis Bay on the 25th. At teh end of the trip I wil lbe flying from Windhoek to Cape Town then back to Dubai a week later.

Would be good to meet up for a beer or three

Now about that billboard for the phone company, howzabout a piccy

[WCURoverD90]

I have all the Defender Ads framed and hung in my dads office. I found them all on ebay. Ill try to find pictures of them.

[wolf]

well stated Brian, and i can see your point, However, my point was not to be taken as a literal context refrence, but as a symbolic one.
for example: around the world in the past, not as much present. Magazines such as National Geographic and Digest would print pictures of topless african women stating the reason as research interest.

You see in earlier days black or African women were seen as to be "lower" then the European woman, as were men. and were not even considered to be sexually acctractive to europeans, or it would have been labeled Taboo.

so to have a half naked black woman on a magazine would be equal to having a naked animal on the cover, non-sexual hence non- threatning. but a caucasion woman half naked on a magazine is considered sexually appealing, hence Pornographic.

so my conflict lies in the fact that- the picture in question is not considered pornographic because the black person in that community is not considered a person per sa, but rather lower then her white counterpart.
the location and the context is not the issue, its ;why isint that picture not considered quisai- pornographic.

and dont get me wrong , i Freakin love PORN!

[WCURoverD90]

Originally Posted by wolf

and dont get me wrong , i Freakin love PORN!

LMAO.....

[holy mackeral]

Um...creative I think I still prefer the recent ones with the LR3 telling the plane where to fly though...

[Dwain]

Originally Posted by wolf

South Africans huh? , not that i'm big on politics, but i wonder if they would have found that amusing if it was a white chick
but knowing thier history...

We need a "Knee Jerk" emoticon